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http://dx.doi.org/10.7737/JKORMS.2012.37.4.153

Application of Discrete Choice Analysis to the Purchase of Medical Equipments  

Kwak, Jin Kyung (이화여자대학교 경영대학)
Publication Information
Journal of the Korean Operations Research and Management Science Society / v.37, no.4, 2012 , pp. 153-160 More about this Journal
Abstract
This study investigates how discrete choice analysis can be applied to health care operations. Discrete choice analysis helps to understand the complex decision-making process of purchasing expensive medical equipments by identifying relative weights that decision makers impose on each attribute through simple virtual choice experiments. We also verified the usefulness of applying discrete choice analysis to the purchase of medical equipments with empirical evidence.
Keywords
Discrete Choice Analysis; Health Care Operations; Purchase of Medical Equipments;
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