Browse > Article

Factors Affecting Awareness and Usage of Government Export Marketing Assistance Programs and Their Relationships  

Lee, Chol (서강대학교 경영대학)
Kim, Sang-Yong (고려대학교 경영대학)
Publication Information
Journal of the Korean Operations Research and Management Science Society / v.34, no.4, 2009 , pp. 27-42 More about this Journal
Abstract
The research aims to identify factors affecting the use of government export marketing assistance programs and future improvements of the programs. 500 Korean exporting firms were used as a sample and research hypotheses were tested by the structural equation modeling using AMOS 7.0. The empirical findings are as follows. First, exporting firms' awareness of export marketing assistance programs showed a positive impact on their use of the programs. Second, small exporters showed higher awareness and use of the programs than large ones. Third, the firms with low export intensity showed higher awareness and use of the programs than those with high export intensity. Fourth, exporters having high orientations for overseas market showed higher awareness and use of the programs than those with low international orientations. Fifth, exporters having high proportion of direct exports showed higher awareness and use of the programs than those with low proportion of direct exports. Also, the effects of these firm-specific characteristics on the use of the programs were found to be done indirectly, in other words, through the awareness of the programs. Therefore, it was concluded that export marketing assistance program would be differentiated and specialized to fit in with exporters' different exporting stages and needs. Also, in order to increase the use of the programs, exporters' awareness and knowledge of the programs have to be increased in advance.
Keywords
Government Export Marketing Assistance Programs; Awareness; Usage; Export Intensity; Direct Exports; Orientations for Overseas Market;
Citations & Related Records
연도 인용수 순위
  • Reference
1 김인호, '중소제조기업 수출지원정책의 효과와 방향', '복지행정연구', 제15권, 단일호(1999), pp.181-204
2 김정권, '한국중소기업의 수출마케팅전략과 성과의 구조적 관계', '국제통상연구', 제8권, 제2호(2003), pp.83-109
3 박광서, 안종석, '중소수출기업의 수출지원제도 활용에 관한 연구', '무역학연구', 제26권, 제1호(2001), pp.149-167
4 박철, 이재정, '중소기업의 수출애로요인과 성과간의 관계에 관한 연구', '중소기업연구', 제20권, 제1호 (1998), pp.113-136
5 Cavusgil, S.T. and J.R. Nevin, 'Internal Determinants of Export Marketing Behavior: An Empirical Investigation,' Journal of Marketing Research, Vol.28, No.1 (1981), pp.114-119
6 Kedia, B.L. and J.S, Chhokar, 'An Empirical Investigation of Export Promotion Programs,' Columbia Journal of World Business, Vol.21, No.4(1986), pp.13-20
7 Lages, L.F. and D.B. Montgomery, 'The relationship between export assistance and performance improvement in Portuguese export ventures : An empirical test of the mediating role of pricing strategy adaptation,' European Journal of Marketing, Vol.39, No.7/8(2005), pp.755-784   DOI   ScienceOn
8 Leondiou, L.C. and C.S. Katsikeas, 'The Export Development Process : An Integrative Review of Empirical Models,' Journal of International Business Studies, Vol.27, No.3 (1996), pp.517-555   DOI   ScienceOn
9 Nunnally, J.C., Psychometric Theory, 2nd ed., NY : McGraw-Hill, 1978
10 Schumacker, R.E. and R.G. Lomax, A Beginners Guide Structural Equation Models, Homewood, IL : Erlbaum, 1996
11 Zou, S. and S. Stan, 'The Determinants of Export Performance : A Review of the Empirical Literature between 1987 and 1997,' International Marketing Review, Vol.15, No.5 (1998), pp.333-356   DOI   ScienceOn
12 Burpitt, W.J. and D.A. Rondinelli, 'Export decision-making in small firms: the role of organizational learning,' Journal of World Business, Vol.33, No.1(1998), pp.51-68   DOI   ScienceOn
13 Bilkey, W.J. and G. Tesar, 'The Export Behavior of Smaller-sized Wisconsin Manufacturing Firms,' Journal of International Business Studies, Vol.8, No.1(1977), pp.93-108   DOI   ScienceOn
14 Czinkota, M.R. and W.J. Johnston, 'Segmenting U.S. Firms for Export Development,' Journal of Business Research, Vol.9, No.4 (1981), pp.353-365   DOI   ScienceOn
15 Fornell, C. and D.F. Larker, 'Evaluating Structural Equation Models with Unobservable Variables and Measurement Error,' Journal of Marketing Research, Vol.18, No.1(1981), pp.39-50   DOI   ScienceOn
16 중소기업진흥공단, '중소기업 해외 마케팅 지원사업', 중소기업진흥공단, 2000
17 Bagozzi, R. and Y. Yi, 'On the Evaluation of Structural Equation Models' Journal of the Academy of Marketing Science, Vol.16, No.1 (1988), pp.74-94   DOI
18 Moini, A.H., 'Small Firms Exporting : How Effective are Government Export Assistance Programs?,' Journal of Small Business Management, Vol.33, No.3(1998), pp.9-25
19 윤강술, '한국기업의 수출 마케팅 차별화전략과 수출성과에 관한 연구', '무역학회지', 제21권, 제1호(1996), pp.241-267
20 Kotabe, M. and M.R. Czinkota, 'State Government Promotion of Manufacturing Exports: A Gap Analysis,' Journal of International Business Studies, Vol.23, No.4(1992), pp.637-658   DOI   ScienceOn
21 Gencturk, E.F. and M. Kotabe, 'The Effect of Export Assistance Program Usage on Export Performance : A Contingency Explanation,' Journal of International Marketing, Vol.9, No.2(2001), pp.51-72   DOI   ScienceOn
22 Lee, C. and D.A. Griffith, 'The marketing strategy-performance relationship in an export-driven economy: a Korean illustration,' International Marketing Review, Vol.21, No. 3(2004), pp.321-334   DOI   ScienceOn
23 Welch, L.C. and F. Wiedersheim-Paul, 'Initial Exports-A Marketing Failure?,' Journal of Management Studies, Vol.17, No.3(1979), pp.333-344   DOI
24 이철, '한국 기업의 국제 마케팅력과 기업특성 요인의 관계 : 비가격 경쟁력을 중심으로' '국제경영연구', 제13권, 제1호(2002), pp.151-179
25 이철, '수출 마아케팅 정책과 수출 성과의 관계에 관한 실증적 분석', '경영학연구', 제22권, 제1호 (1992), pp.243-266
26 Cavusgil, S.T. and S. Zou, 'Marketing Strategy-Performance Relationship: An Investigation of the Empirical Link in Export Market Ventures,' Journal of Marketing Research, Vol.58, No.1(1994), pp.1-21   DOI   ScienceOn
27 Crick, D., 'UK SME's Awareness, Use, and Perceptions of Selected Government Assistance Programs : An Investigation into the Effect of the Internationalization Processes,' The International Trade Journal, Vol.11, No. 1(1997), pp.135-167   DOI   ScienceOn
28 채서일, '사회과학조사방법론', 학현사, 2000
29 Bilkey, W.J., 'An Attempted Integration of the Literature on the Export Behavior of Firms,' Journal of International Business Studies, Vol.19, No.1(1978), pp.33-46   DOI   ScienceOn
30 Ahmed, Z.U., O. Mohamed, J.P. Johnson, and L.Y. Meng, 'Export Promotion of Malaysian Firms : An International Marketing Perspective,' Journal of Business Research, Vol.55, No.10(2002), pp.831-843   DOI   ScienceOn
31 Holzmuller, H.H. and H. Kasper, 'On a Theory of Export Performance : Personal and Organizational Determinants of Export Trade Activities Observed in Small and Medium Sized Firms,' Management International Review, Vol.31, Special Issue(1991), pp.45-70
32 Tesar, G. and J.S. Tarleton, 'A Comparison of Wisconsin and Virginia Small and Medium-Sized Exporters : Aggressive and Passive Exporters,' in Export Management : An International .Context, Ed. Czinkota, M.R. and G. Tesar. New York : Praeger Publishing, (1982), pp.75-84
33 Barney, J., 'Firm resources and sustained competitive advantage,' Journal of Management, Vol.17, No.1(1991), pp.99-120   DOI
34 KOTRA, 'KOTRA 해외 마케팅 지원사업', KOTRA, 2008
35 Namiki, N., 'Competitive Strategy, Export Marketing and Export Sales Performance : An Exploratory Study,' Paper Presented at the 1987 AIB Meeting, Chicago(1994)
36 Hirsch, S., 'The Firm's Export Concentration : Determinants and Application,' World Development, Vol.2, No.6(1974), pp.27-33   DOI   ScienceOn
37 Katsikeas, C.S. and N.F. Piercy, 'Determinants of Export Performance in a European Context,' European Journal of Marketing, Vol.30, No.6(1996), pp.6-35   DOI   ScienceOn
38 Lavidge, R.J. and G.A. Steiner, 'A Model for Predictive Measurements of Advertising Effectiveness,' Journal of Marketing, Vol.25, No.6(1961), pp.59-62   DOI   ScienceOn
39 Leondiou, L.C. and C.S. Katsikeas, and N.F. Piercy, 'Identifying Managerial Influences on Exporting : Past Research and Future Direction,' Journal of International Marketing, Vol.6, No.2(1998), pp.74-102
40 Aaby, N.E. and S.F. Slater, 'Managerial Influence on Export Performance : A Review of the Empirical Literature 1978-1988,' International Marketing Review, Vol.6, No.4(1989), pp.53-68   DOI
41 Wiedersheim, P.F., H.C. Olson, and L.C. Wealch, 'Pre-Activity : The First Step in International,' Journal of International Business Studies, Vol.9, No.1(1978), pp.47-58   DOI   ScienceOn
42 Dichtl, E., H.G. Koeglmayr, and S. Mueller, 'International Orientation as A Precondition for Export Success,' Journal of International Business Studies, Vol.21, No.1(1990), pp.23-40   DOI   ScienceOn
43 Cavusgil, S.T., 'Organizational Characteristics Associated with Export Activity,' Journal of Management Studies, Vol.21, No.1(1984), pp. 3-22   DOI