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Construction of "CIDEAR" Model for Selecting and Evaluating Cross Impact R & D Projects  

Kwon Cheol Shin (성균관대학교 시스템경영공학부)
Park Joon Ho (성균관대학교 시스템경영공학부)
Hong Seok Ki (LG전자 시스템IC 사업)
Publication Information
Journal of the Korean Operations Research and Management Science Society / v.29, no.3, 2004 , pp. 41-61 More about this Journal
Abstract
The purpose of this paper is to construct $\ulcorner$CIDEAR(Cross Impact-DEA-AR)$\lrcorner$ model which evaluates proposed R&D projects considering cross impact among them and selects proper projects to utilize resources efficiently as well as to maximize efficacy of investments. For this purpose, $\ulcorner$CIDEAR$\lrcorner$ model is designed as the following six steps. $\ulcorner$Decision Theory Evaluation Model$\lrcorner$ is for setting and selecting the evaluation items according to the structured procedure of evaluation system. The priority of items is decided at $\ulcorner$AR Decision Model$\lrcorner$$\ulcorner$Cross Impact Estimation Model$\lrcorner$ is for computing the final probability of success and the result is used to revise the evaluation results of $\ulcorner$Decision Theory Evaluation Model$\lrcorner$. $\ulcorner$Resource Performance Analysis Model$\lrcorner$ classifies the proposed R&D projects on the basis of required resources and expected performance. Consequently, the possibility of bias of project selection can be prevented. $\ulcorner$Priority Oder Decision Model$\lrcorner$ is for computing the efficacy of proposed projects. Finally, $\ulcorner$Efficacy-Efficiency Cause Analysis Model$\lrcorner$ analyzes the structure of efficacy and efficiency of the projects. The major findings and significances of this study are summarized as follows: (1) $\ulcorner$CIDEAR$\lrcorner$ model can deal with the affairs of R&D projects having the characteristics of mutual independence as well as mutual dependence in the point of efficacy and efficiency. Hence, it is possible to evaluate and select R&D projects more accurately. (2) It can be possible to raise the possibility of projects success. R&D manager can use the information for project management because the efficacy-efficiency structure of selected projects can be analyzed. (3) We proved the usefulness of the constructed $\ulcorner$CIDEAR$\lrcorner$ model using an case about twenty-one R&D projects of a leading company of electronic industry in Korea.
Keywords
R&D Project Selection & Evaluation; CIDEAR Model; DEA;
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