A Study on Moderating Role of Switching Gains in Relationship between Customer Satisfaction & Trust and Customer Loyalty for Internet Shopping-Malls
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윤남수
(상지대학교 경제학과)
유동근 (세종대학교 경영학과) 이용기 (충주대학교 경영학과) |
| 1 |
Customer Switching Behavior in Service Industries : An Exploratory Study
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| 3 |
The Commitment-Trust Theory of Relationship Marketing
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| 4 |
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웹 쇼핑몰 사이트 신뢰도의 결정요인과 구매의향에 미치는 영향에 관한 시뮬레이션 접근방법
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| 6 |
Consumer Behavior and Marketing Action
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| 7 |
Effects of Job Level and Participation on Employee Attitudes and Perceptions of Influence
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| 8 |
Identification and Analysis of Moderator Variables
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ScienceOn |
| 9 |
The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyaity
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ScienceOn |
| 10 |
Marketing with Consumer Switching Costs
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| 11 |
Understanding Your Customers
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| 12 |
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| 13 |
Consummer Reaction to Electronic Shopping on the World Wide Web
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| 14 |
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| 15 |
The Antecedents and Consequences of Customer Satisfaction for Firms
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| 16 |
Interorganizational Exchange Behavior : A Broadened Perspective
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| 17 |
Customer Loyalty : Toward an Integrated Conceptual Framework
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| 18 |
The Role of Dependence Balancing in Safeguarding Transaction-Specific Assets in Conventional Channels
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| 19 |
점포충성도에 대한 전환장벽과 고객만족의 영향력에 관한 실증적 연구
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| 20 |
The Competitiveness of Markets with Switching Costs
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| 21 |
e-SERVQUAL : 인터넷 서비스 품질의 소비자 평가 측정 도구
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| 22 |
Loyalty-Based Management
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| 23 |
Evolution of the Marketing Organization : New Forms for Turublent Environments
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ScienceOn |
| 24 |
The Role of Trust in Customer Relationships : Asking the Rirht Questions
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| 25 |
The Economics of Information
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ScienceOn |
| 26 |
인터넷 쇼핑몰의 지각된 가치가 고객만족과 신뢰, 충성도에 미치는 영향에 관한 연구
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과학기술학회마을 |
| 27 |
전자상거래에서의 구매의도 결정영향요인에 관한 연구
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| 28 |
호텔기업의 시장지향성이 서비스품질, 고객만족, 전환비용과 구전커뮤니케이션에 미치는 영향
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| 29 |
소비자들의 인터넷쇼핑 결정요인에 관한 연구 : 인터넷쇼핑과 전통적 상거래의 통합
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| 30 |
The Effects of Satisfaction and Complaining Behavior on Consumer Satisfaction
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| 31 |
Determinants of Long-Term Orientation in Buyer-Seller Relationship
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| 32 |
Why Satisfied Customer Defects
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| 33 |
The American Consumer Satisfaction Index
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ScienceOn |
| 34 |
Switching Barriers and Repurchase Intentions in Servies
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ScienceOn |
| 35 |
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| 36 |
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| 37 |
A Longitudinal Assessment of Consumer Satisfaction/Dissatisfaction : The Dynamic Aspect of the Cognitive Process
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ScienceOn |
| 38 |
On Problem Perception, Dissatisfaction and Brand Loyalty
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ScienceOn |
| 39 |
Switching Costs, Alternative Attractiveness and Experience as Moderators of Relationship Commirment in Professional, Consumer Services
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ScienceOn |
| 40 |
Interactivity Home Shopping : Incentives for Consumers, Retailers, and Manufacturers to Participate in Electronic Market Places
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ScienceOn |
| 41 |
국내 인터넷 쇼핑몰의 서비스품질에 관한 연구
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| 42 |
인터넷 쇼핑환경에서의 고객충성도에 영향을 미치는 요인에 관한 연구
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| 43 |
Converting From Inderpendent to Employer Sales force : The Role of Perceived Costs
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ScienceOn |
| 44 |
Evaluating Service Encounters : The Effects of Physical Surroundings and Employee Responses
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ScienceOn |
| 45 |
Measuring Service Quality : A Reexamination and Extension
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| 46 |
Relationships, between Providers and Users of Marketing Research : the Dynamics of Trust Within and Between Organizations
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ScienceOn |
| 47 |
Dynamic Competition with Switching Costs
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| 48 |
Relational Benefits in Services Industries : The Customer;s Perspective
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ScienceOn |
| 49 |
Customer Satisfaction of Application of the European Customer Satisfaction Index Methodology
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| 50 |
실용적/쾌락적 쇼핑가치와 쇼핑만족 : 구조모델의 개발과 검정
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| 51 |
고객만족 및 전환장벽이 점포애호도에 미치는 효과에 관한 연구
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| 52 |
Putting the Service-profit Chain to Work
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| 53 |
E-Loyalty : Your Secret Weapon on the Web
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| 54 |
인터넷 쇼핑몰의 서비스 품질이 전자상거래 성과에 미치는 영향
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과학기술학회마을 |
| 55 |
서비스 충성도의 결정 요인에 관한 연구
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| 56 |
Reducing Buyer Search Costs : Implications for Electronic Market-places
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| 57 |
A Formal Model of Trust Based on Outcomes
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ScienceOn |
| 58 |
From Entry Barriers to Mobility Barriers : Conjectural Decisions and Contrived Deterrence to New Competition
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ScienceOn |
| 59 |
A Model of Distributor Firm and Manufacturer Firm Working Partnership
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| 60 |
Strategic Supplier Selection : Understanding Long-term Buyer Relationship
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| 61 |
An Examination of the Nature of Trust in Buyer-Seller Relationships
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ScienceOn |
| 62 |
The Different Roles of Satisfaction, Trust, and Commitment in Customer Relationships
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ScienceOn |
| 63 |
From Brand Loyalty to E-Loyalty : A Conceptual Framework
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| 64 |
A National Customer Satisfaction Barometer : The Swedish Experience
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ScienceOn |
| 65 |
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| 66 |
Customer Satisfaction, Market Share, and Profitability : Findings from Sweden
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| 67 |
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| 68 |
Marketing is Everything
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