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Empirical Validation of Customer Characteristics on Internet Shopping Mall Usage  

김정욱 (세종대학교 경영학과)
주형진 (세종대학교 경영전문대학원)
Publication Information
Journal of the Korean Operations Research and Management Science Society / v.27, no.4, 2002 , pp. 149-165 More about this Journal
Abstract
This study establishes key factors on ISM (Internet Shopping Mall) performance in Korea. The four factors are derived from the relevant literature and clarified the concept of ISM characteristics, customer characteristics, ISM evaluation level. and perceived risks by distinguishing between its components and determinants. ISM performance indicators were derived from the previous studios classifying by ISM attitude and ISM usage. We examine on the impact of ISM characteristics and customer characteristics on the ISM evaluation level, then its level and perceived risks on the ISM performance. Hypotheses on four factors of ISM performance were tested for 172 respondents. Results indicate that four factors may partially serve as key predictors on ISM performance. ISM characteristics and customer characteristics was found to be positively influenced on ISM evaluation level, and its level also positively affected on ISM performance while perceived risks negatively affected on ISM performance.
Keywords
ISM Characteristics; Customer Characteristics; Perceived Risk;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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