The Effects of Value Orientations on Financial Management and Financial Satisfaction of Girl Consumers in Yanbian, China and Those in South Korea

The purpose of this study is to investigate the effects of 4-value orientations on the financial management and the financial satisfaction of high school girls in Yanbian, China and those in South Korea. The subjects were 466 high school girls in Yanbian, China and 498 high school girls in South Korea. Cronbach'a, 1-test, and multiple regression were used as statistical analysis. The results were summarized as follows : 1) Resulting from the t-test, there were significant differences between 3-value orientations, 3-financial management behaviors, and financial satisfaction of the Yanbian girls and those of the Korean girls. 2) Resulting from multiple regression analysis, the financial management behaviors of school girls had the positive linear relationships with the variables such as 3-value orientations and country variable, The financial satisfaction of school girls had the positive linear relationships with the variables such as 4-value orientations and country variable.

중국연변과 한국 여학생소비자의 가치지향성이 재정관리 및 재정 만족도에 미치는 영향