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http://dx.doi.org/10.5394/KINPR.2022.46.3.216

A Study on the Busan Port Selection Factor Changes of Shipping Companies in the Post-Corona Era  

Sim, Min-Seop (KMI-KMOU, Korea Maritime and Ocean University)
Kim, Joo-Hye (Graduate School of Korea maritime and Ocean University)
Kim, Yul-Seong (Logistics system engineering, Korea maritime and Ocean University)
Nam, Hyung-Sik (Logistics system engineering, Korea maritime and Ocean University)
Abstract
The industry trends of major global shipping and ports in the world are changing rapidly because of the spread of COVID-19, resulting in the reorganization of GVCs by global companies, and strengthening of environmental regulations by IMO. Based on these environmental changes, Busan Port was ranked 5th in the global container port rankings in 2013. However, since the outbreak of COVID-19, Busan Port's global container port ranking in 2020 fell to 7th, behind Qingdao Port. In the post-Corona era, for Busan Port to compete with global container ports and gain a competitive edge in the port, it is necessary to accurately identify the competitive factors of Busan Port and establish a comprehensive policy. Thus, the purpose of this study was to analyze how the competitive factors of Busan Port have changed in the selection of ports by current global shipping companies, compared to the first study conducted in 2005. Additionally, a comprehensive policy plan was established by identifying factors impacting the frequency of future calls as well as the growth potential of Busan Port, through a stepwise multiple regression analysis. As a result of the analysis, it was found that the call preference and growth potential of Busan Port in the post-Corona era are most affected by 'port facilities'. And it was found that the calls frequency in the future is most impacted by 'the geopolitical location' factor.
Keywords
post-corona; global shipping companies; busan port; multiple regression analysis; port competitiveness;
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