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http://dx.doi.org/10.5394/KINPR.2018.42.6.406

The Effects of Service Characteristics of Maritime Telemedicine on Seafarer's Satisfaction and Loyalty  

Lee, Chang-Min (maritime Medical Research Center of Pusan National University Hospital)
Choi, Byung-Kwan (Department of Neurosurgery of Pusan National University Hospital)
Publication Information
Journal of Navigation and Port Research / v.42, no.6, 2018 , pp. 406-414 More about this Journal
Abstract
The objective of this study was to analyze the effect of characteristics of maritime telemedicine (service quality, recognition or not of service, health counselling service experience or not) on seafarer's satisfaction, and also analyze the effect of seafarer's satisfaction on loyalty. This study's data was collected from the Research Report of Survey of telemedicine service subjects in 2017 conducted in the maritime telemedicine pilot project. However, only 103 seafarers who received maritime telemedicine (Tele-Monitering) services were analyzed statistically. The main results of this study were as follows. ⅰ) Better service quality led to higher levels of satisfaction, ii) High levels of seafarer's satisfaction led to high levels of loyalty, iii) Seafarers whose age is under 50 than 30 years old are less satisfied, ⅳ) In total boarding career, Seafarers with more than 5 years but less than 10 years were more satisfied than seafarers with less than 5 years, ⅴ) Seafarers with more than 10 years but less than 15 years were more satisfied than seafarers with less than 5 years, ⅵ) Seafarers with more than 15 years but less than 20 years were more satisfied than seafarers with less than 5 years, ⅶ) Also, Seafarers in excess of 20 years were more satisfied than seafarers with less than 5 years, In conclusion, ⅰ) Better service quality led to higher levels of satisfaction and loyalty. Accordingly, the improvement of service quality is not only an important factor in improving satisfaction and loyalty, but also plays an important role in forming a positive image of maritime telemedicine. ⅱ) Seafarers with younger age and lower overall total boarding career were more satisfied. It is believed that the seafarer who are willing to use telemedicine and who are willing to refer to others are young.
Keywords
Maritime Telemedicine; Service Quality; Seafarer's Satisfaction; Loyalty; Total Boarding Career;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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