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http://dx.doi.org/10.5394/KINPR.2011.35.8.667

A Study on the Evaluation of Competitiveness for Container Terminal Operators  

Ko, Hyun-Jeung (Department of Logistics, Kunsan National University)
Kil, Kwang-Soo (Division of Maritime Industry Research, Korea Maritime Institute)
Abstract
As the annual growth rate of port handling container volume in Korea has faced slowdown, this paper attempts to find strategies for the domestic container terminal operators in order to enhance competitiveness. For this, the model of using AHP and the fuzzy set theory is used for evaluating competitiveness between domestic and global container terminal operators. The evaluation model hierarchy is developed based on SERM(subject-environment-resource-mechanism) theory of business strategy. The results show domestic operators are ranked lower than global player so that they particularly pay attention to the areas of scale of economy, business diversification, and globalization strategy.
Keywords
container terminal; business competitiveness; SERM; AHP; fuzzy theory;
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