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http://dx.doi.org/10.5394/KINPR.2005.29.8.715

Assessment of Development and Operation for Maritime Leisure In Mokpo Port using SWOT&AHP  

Jang Woon-Jae (Graduate school of Mokpo National Maritime University)
Park Sung-Hyun (Division of Maritime transportation system, Mokpo National Maritime University)
Keum Jong-Soo (Division of Maritime transportation system, Mokpo National Maritime University)
Publication Information
Journal of Navigation and Port Research / v.29, no.8, 2005 , pp. 715-721 More about this Journal
Abstract
This paper proposes an evaluation model to assessment of development and operation for maritime leisure in Mokpo Port.. The proposed model is combination of SWOT(Strength, Weakness, Opportunity, Threat} and AHP(Analytic Hierarchy Process) to evaluate development and operation for maritime leisure. The evaluation hierarchical structure is structured by ISM(interpretive structural modeling} and composed of five level. At the third level, It combine SWOT into the assessment system Strength and Weakness are internal factors. Opportunities and threats are external factors. There are economic and maritime leisure development in the model. There are three development and operation investment as Third-Sector, company, local organization. According to the results, the participants perceive prefer to strength and opportunity and found that the priority for the development and operation for maritime leisure of Third-Sector.
Keywords
Maritime Leisure; Third-Sector; ISM(interpretive structural modeling); SWOT(Strength, Weakness, Opportunity, Threat); AHP(analytic hierarchy processing);
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