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A Study on the Effective Operation Model of Joint-Venture Contract - With a Focus on the Example of Domestic Construction Industry -  

Suhr Myong Suk (경동대학교 건축환경공학부)
Kim Moo Han (충남대학교 건축공학과)
Publication Information
Korean Journal of Construction Engineering and Management / v.3, no.3, 2002 , pp. 103-111 More about this Journal
Abstract
A joint venture approach to the marketing, organization, and execution of a project should be considered when the combined strengths of two or more entities result in a joint organization with unique credentials in a targeted business area. A joint venture is based on a complementary relationship: one party may lack one or more major elements needed for market penetration, such as technology, design-construct capabilities, geographic location, or financial strength; the other party should be able to compensate for these areas of weakness. The purpose of this study is that suggests the development direction of a joint venture, the proper organizational approach
Keywords
JV; Project; Complementary Relationship; Development Direction;
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