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http://dx.doi.org/10.1633/JIM.2011.42.4.155

A Study on the Social and Cultural Characteristics of Web Queries  

Kim, Seong-Hee (Dept. Library and Information Science, Chung-Ang University)
Publication Information
Journal of Information Management / v.42, no.4, 2011 , pp. 155-174 More about this Journal
Abstract
This study aims to focus on classifying the search engine queries according to web query topic and the different user intents behind web queries. First, we classified 10,000 web query data set by topic. The results showed that there was significant differences in interesting topics across time. Also, we categorized 500 popular queries in web search engine as informational, navigational, or transactional. As a result, 82 percent of web queries are informational in nature, with about 10.8 percent for navigational and 7.2 percent for transactional. This results will help establish the policy to provide internet contents based on user's intent and also find out the social and cultural characteristics.
Keywords
User Intent; Informational Goal; Navigational Goal; Transactional Goal; Web Queries;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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