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http://dx.doi.org/10.7840/KICS.2011.36B.1.51

Analysis of the Impact Factors on the Usage Satisfaction of Mobile WiMAX Femtocell Service  

Cho, Il-Kwon (한국정보화진흥원)
Lee, Yeong-Ro (한국정보화진흥원)
Kim, Byung-Cho (한국외국어대학교)
Publication Information
The Journal of Korean Institute of Communications and Information Sciences / v.36, no.1B, 2011 , pp. 51-59 More about this Journal
Abstract
It is the background that the provision of the mobile WiMAX femtocell trial service of a leading mobile telecommunication service operator using small base stations for indoor mobile broadband services and coverage expansion through eliminations of shadow areas in this paper. The paper presents an analysis result of trial subscribers' usage satisfaction for the mobile WiMAX femtocell service and suggests a market approach strategy of a mobile WiMAX femtocell service based on the analysis result. The interesting influence factors are extracted from wide influence factors suggested by existing research literature related with mobile service usage satisfaction and confined to a system quality, a service quality, and an account structure with consideration for attributes of mobile WiMAX femtocell service under exploring its early stages of service market. And then we analyze impacts of the factors to the mobile WiMAX femtocell service usage satisfaction. As a result, a system quality and an account structure have a tendency to provide considerable impacts to subscribers' usage satisfaction for mobile WiMAX femtocell service which is immature in both its technology and market. Therefore a market approach with the preferential consideration of the two factors will be valid.
Keywords
WiMAX femtocell; WiBro; femtocell; usage satisfaction; structure equation model;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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