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http://dx.doi.org/10.5345/JKIBC.2016.16.5.471

Trend Study on Image of Construction Industry and Its Improving Strategy  

An, Sung-Hoon (Department of Architectural Engineering, Daegu University)
Gwon, Je-Joong (Department of Architectural Engineering, Daegu University)
Publication Information
Journal of the Korea Institute of Building Construction / v.16, no.5, 2016 , pp. 471-477 More about this Journal
Abstract
The construction industry is very important to supply the facilities and infrastructure in Korea. However, the images of construction industry are negative in actual. In addition, the studies to improve the images of construction industry up to now have a limitation to research the images about that time. So, in this study, the authors examined and analyzed the peoples' trend changes of the images of construction industry with time. The results showed that the positive images of construction industry about the contribution to national economy and the future prospect are diminished. And it is revealed that the negative images of construction industry about the morality are decreased, too. The authors proposed the strategies to improve the images of construction industry by the based on these results.
Keywords
trend study; image change; construction industry;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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