Browse > Article
http://dx.doi.org/10.7848/ksgpc.2019.37.6.535

Analyzing Growth Factors of Alley Markets Using Time-Series Clustering and Logistic Regression  

Kang, Hyun Mo (Savills Korea Advisors Realty)
Lee, Sang-Kyeong (Dept. of Urban Planning, Gachon University)
Publication Information
Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography / v.37, no.6, 2019 , pp. 535-543 More about this Journal
Abstract
Recently, growing social interest in alley markets, which have shown rapid growth like Gyeonglidan-gil street in Seoul, has led to the need for an analysis of growth factors. This paper aims at exploring growing alley markets through time-series clustering using DTW (Dynamic Time Warping) and examining the growth factors through logistic regression. According to cluster analysis, the number of growing markets of the Northeast, the Southwest, and the Southeast were much more than the Northwest but the proportion in region of the Northwest, the Northeast, and the Southwest were much more than the Southeast. Logistic regression results show that people in 20s and 30s have a lower impact on sales than those in 50s, but have a greater impact on growth of alley market. Alley markets located in high-income areas often reached their growth limits, indicating a tendency to stagnate or decline. The proximity of a subway station effected positive on sales but negative on growth. This research is an advanced study in that the causes of sales growth of alley markets is examined, which has not been examined in the preceding study.
Keywords
Growth Factor of Alley Market; Dynamic Time Warping; Time-Series Clustering; Logistic Regression;
Citations & Related Records
Times Cited By KSCI : 4  (Citation Analysis)
연도 인용수 순위
1 Kang, H.M. and Lee, S.K. (2017), Classifying alley markets through cluster analysis using dynamic time warping and analyzing possibility of opening new stores, Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography, Vol. 35, No. 5, pp. 329-338.   DOI
2 Kang, H.M. and Lee, S.K. (2018), An analysis of the effects of customer characteristics on sales of alley market area using geographically weighted regression, Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography, Vol. 36, No. 6, pp. 611-620.   DOI
3 Kim, G.Y. (2004), A quality evaluation system of a handwriting string by global and local features, Journal of Internet Computing and Services, Vol. 5, No. 6, pp. 121-128.
4 Kim, K., Sohn, D., and Lee, D. (2014), An analysis of the relationships between pedestrian traffic density and the physical environmental factors of commercial streets, Journal of the Urban Design Institute of Korea Urban Design, Vol. 15, No. 5, pp. 161-171.
5 Lee, I.S. and Bae, J.H. (2013), Transition of building uses in the culture-based vitalization of commercial streets-a case study of Garosu-gil, Seoul, Journal of the Urban Design Institute of Korea Urban Design, Vol. 14, No. 5, pp. 127-140.
6 Lee, S.H. (2010), A Study on Activation Factors of Garosu-gil in Sinsa-dong as a Commercial Street, Master's thesis, University of Seoul, Seoul, Korea.
7 Lee, S. and Oh, K. (2011), Finding the optimal frequency for trade and development of system trading strategies in futures market using dynamic time warping, Journal of the Korean Data & Information Science Society, Vol. 22, No. 2, pp. 255-267.
8 Park, M.R., Park, K.H., and Ahn, J.S. (2011), A study on the regional classification method using dynamic time warping, The Geographical Journal of Korea, Vol. 45, No. 3, pp. 387-395.
9 Song, C.W., Nam, K.W., and Lee, C.W. (2012), Driving pattern recognition system using smartphone sensor stream, Journal of the Korea Industrial Information Systems Research, Vol. 17, No. 3, pp. 35-42.   DOI
10 Song, M.K. and Chang, H. (2010), Characterization of Cities in Seoul Metropolitan Area by Cluster Analysis, Journal of The Korean Society for Geospatial Information System, Vol. 18, No. 1, pp. 83-88.
11 Yeom, J.H. and Yang, S.W. (2014), Empirical analysis of the vitalization step of commercial street in Samcheongdong-gil, Seoul through the restaurant change, Journal of the Urban Design Institute of Korea Urban Design, Vol. 15, No. 6, pp. 111-122.