1 |
Chang, T. (2009). A methodological review of using AHP and conjoint analysis for measuring importance, Journal of Practical Research in Advertising and Public Relations, 2, 7-20.
|
2 |
Green, P. E. and Srinivasan, V. (1978). Conjoint analysis in consumer research: issues and outlook, Journal of Consumer Research, 5, 103-123.
DOI
|
3 |
Green, P. E. and Srinivasan, V. (1990). Conjoint analysis in marketing: new developments with implications for research and practice, Journal of Marketing, 54, 3-19.
DOI
|
4 |
Helm, R., Manthey, L., Scholl, A., and Steiner, M. (2003). Empirical evaluation of preference elicitation tech- niques from marketing and decision analysis (Technical Paper), Friedrich-Schiller University, Available from: http://www.wiwi.uni-jena.de
|
5 |
Huh, M. (1994). Optimal Scaling, Freeacademy, Seoul.
|
6 |
Jeong, H. C. (2010). Study on AHP and non-parametric verification on the importance of the diagnosis indicators of personal information security level, Journal of the Korean Data Analysis Society, 12, 1499-1510.
|
7 |
Jeong, H. C., Lee, J. C., and Jhun, M. (2012). A study for obtaining weights in pairwise comparison matrix in AHP, The Korean Journal of Applied Statistics, 25, 531-541.
DOI
|
8 |
Lee, J. C., Jhun, M., and Jeong, H. C. (2014). A statistical testing of the consistency index in analytic hierarchy process, The Korean Journal of Applied Statistics, 27, 103-114.
DOI
|
9 |
Saaty, T. L. (1980). The Analytic Hierarchy Process, McGraw-Hill, New York.
|
10 |
Satty, T. L. (1990). How to make a decision: the analytic hierarchy process, European Journal of Operational Research, 48, 9-26.
DOI
|
11 |
Scholl, A., Manthey, L., Helm, R., and Steiner, M. (2004). Solving multiattribute design problems with analytic hierarchy process and conjoint analysis: an empirical comparison, European Journal of Operational Research, 164, 760-777.
|