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http://dx.doi.org/10.5351/KJAS.2010.23.4.739

Computing the Repurchase Index Based on Statistical Modeling  

Bae, Wha-Soo (Department of Data Science, Inje University)
Jung, Woo-Seok (Institute of S/W technology, NURI solution, Inc.)
Lee, Young-Bae (Department of Data Science, Inje University)
Publication Information
The Korean Journal of Applied Statistics / v.23, no.4, 2010 , pp. 739-745 More about this Journal
Abstract
This paper computes the repurchase index based on statistical modeling. Using the transaction record of a certain product, the repurchase index is obtained by fitting the Poisson regression model. The customers are classified into 5 groups based on the index giving the information about the propensity to repurchase.
Keywords
Poisson regression model; transaction record; repurchase index;
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Times Cited By KSCI : 2  (Citation Analysis)
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