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http://dx.doi.org/10.33851/JMIS.2022.9.3.201

A Study on the Users' Response to Privacy Issues in Customized Services  

Park, Sunwoo (Underwood International College, Yonsei University)
Baek, Jeongyun (Underwood International College, Yonsei University)
Yoo, Yeajoo (Underwood International College, Yonsei University)
Kim, Dongwhan (Graduate School of Communication and Arts, Yonsei University)
Publication Information
Journal of Multimedia Information System / v.9, no.3, 2022 , pp. 201-208 More about this Journal
Abstract
Customized service is a vital and mandatory element for apps in improving their technical performance and app customer analysis. While apps require users' consent for their data extraction and usage, many of the terms and agreement forms are written intricately, making it harder for users to fully understand the whole concept of users' data collection for customized services. Ever since the Facebook-Cambridge Analytica scandal, personal data privacy has been re-examined, forcing many app companies to reinforce a reliable solution to data privacy issues. However, there has not been a secured solution, which worries many people about the future advanced issues when metaverse platforms are actively used in daily apps. The research aims to collect the reactions and behaviors of everyday app users who utilize apps with customized services to understand the nature of privacy data issues and the users' opinions about the future implementation of metaverse platforms. The method of the research was an online questionnaire that targeted university students. The study revealed many fearful and anxious reactions about personal data and further metaverse issues where most app users were uneducated about how current apps collect and utilize users' private data.
Keywords
Customized Services; Data Privacy; Security Issues; Metaverse Data; Personal Data;
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Times Cited By KSCI : 1  (Citation Analysis)
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