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http://dx.doi.org/10.3837/tiis.2018.08.024

Exploring the Determinants of MOOCs continuance intention  

Jo, Donghyuk (School of Business Administration, Soongsil University)
Publication Information
KSII Transactions on Internet and Information Systems (TIIS) / v.12, no.8, 2018 , pp. 3992-4005 More about this Journal
Abstract
In our current information-based society in which knowledge is a fundamental asset to production, the capability to utilize information and produce knowledge with the use of information technology (IT) has become essential to learning. Massive Open Online Courses (MOOCs) have recently been introduced in light of such changes and are recognized as an alternative to open education. MOOCs' capabilities are being acknowledged in lifelong education in terms of reeducation and knowledge sharing, and also in terms of improving teaching quality, and improving university students' levels of creativity and integrated thinking by supporting high-level content and teaching. Therefore, this study presents an extended research model that combines information system (IS) continuance and task-technology fit models. Our study researches previous literature, revealing factors of continuous use after accepting MOOCs from the learner's perspective, and analyzes the model empirically. The ideal environment for MOOCs learners is evaluated, and a strategic approach to the successful settlement and diffusion of MOOCs is presented based on this study's findings.
Keywords
Massive Open Online Courses (MOOCs); Task-Technology Fit; IS Continuance; Utilization; Perceived Usefulness; User Satisfaction;
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