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Survival Strategies of Korea's Fashion Industry in $21^{st}$ Century  

Won Dae-Yun (Korea Fashion Association)
Publication Information
International Journal of Costume and Fashion / v.5, no.1, 2005 , pp. 90-95 More about this Journal
Abstract
The purpose of this study is to analyze Korea's fashion industry and find out the ways to settle recent crisis of the field. This study considered the environments of domestic or foreign fashion industry, then tried to find efforts to become one of the world's top companies and products.
Keywords
fashion industry; marketing strategy; global competitiveness;
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  • Reference
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