1 | Top 100 Brands in Value (2002) by Interbrand Corp., & J. P. Morgan Chase & Co.. The Business Week U.S |
2 | Korea Fashion Outlook and Survey on Fashion Industry's Manpower (2002). The ministry of commerce, Industry and Energy. Korea |
3 | Simon, C. J. (1990). The measurement and determinants of brand equity: A financial approach. Marketing Science, 12(1), pp.28-32 DOI ScienceOn |
4 | CFI Survey (2000-2003). Samsung fashion institute. Korea |