Secure and Robust Metering in the Web Advertising

In this paper, we present robust and secure metering scheme to measure the number of interactions between clients and servers in the web, especially the web advertising. In most cases the web advertising is consists of advertisers, clients, servers, and an audit agency. The metering scheme should always be secure against fraud attempts by servers which maliciously try to inate the number of their visits and against clients that attempt to disrupt the metering process. We propose robust and secure metering scheme based on cryptographic techniques. By analyzing the proposed scheme we show that our scheme is more robust and secure than the previous schemes [1,2,4,5].