Browse > Article
http://dx.doi.org/10.17703/IJACT.2022.10.3.325

The Application of User-based Sports Matching System using Customer Satisfaction and Loyalty Analysis for Sports Event Contents  

Yu, Kyung-Mi (Department of Tourism Management Institute of Information Technology, KwangWoon Univ)
Moon, Seok-Jae (Department of Artificial Intelligence Institute of Information Technology, KwangWoon Univ)
Publication Information
International Journal of Advanced Culture Technology / v.10, no.3, 2022 , pp. 325-331 More about this Journal
Abstract
As the perception of sports activities changes positively, the desire and popularity for sports activities are rapidly increasing. Therefore, the popularity of sporting events is also increasing. Previous studies on sporting events have focused only on research in the field of social sciences. Therefore, in this study, in order to increase customer satisfaction and customer loyalty of sports event visitors, they were classified into challenge factors, competition factors, achievement factors, and relationship factors, and their effects on satisfaction and loyalty were studied and analyzed. And based on the research design model and empirical analysis, a user-based sports event matching system was proposed.
Keywords
Sport Event; User Matching; Sport Content; Customer Satisfaction; Customer loyalty;
Citations & Related Records
연도 인용수 순위
  • Reference
1 Cali, Andrea, et al. "A logic-based approach for matching user profiles." International Conference on Knowledge-Based and Intelligent Information and Engineering Systems. Springer, Berlin, Heidelberg, 2004. DOI: 10.1007/978-3-540-30134-9_27   DOI
2 Peled, Olga, et al. "Entity matching in online social networks." 2013 International Conference on Social Computing. IEEE, 2013. DOI: 10.1109/SocialCom.2013.53   DOI
3 Belavy, Daniel L., et al. "Can exercise positively influence the intervertebral disc?." Sports medicine 46.4, pp.473-485, 2016. DOI: https://link.springer.com/article/10.1007/s40279-015-0444-2   DOI
4 Petrovic, Lidija T., Dragorad Milovanovic, and Michel Desbordes. "Emerging technologies and sports events: innovative information and communication solutions." Sport, Business and Management: An International Journal, 2015. DOI: https://doi.org/10.1108/SBM-06-2012-0021   DOI
5 Desbordes, Michel. "Emerging technologies and sports events." Sport, Business and Management: An International Journal 5.2, pp.175-190, 2015. DOI: https://doi.org/10.1108/SBM-06-2012-0021   DOI
6 Sewell Jr, William H. Logics of history: Social theory and social transformation. University of Chicago Press, 2005.
7 Scelles, Nicolas, et al. "Professional sports firm values: Bringing new determinants to the foreground? A study of European soccer, 2005-2013." Journal of Sports Economics 17.7, pp.688-715, 2015. DOI: https://doi.org/10.1177/1527002514538976   DOI