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http://dx.doi.org/10.5392/IJoC.2019.15.4.107

Research on the Way to Promote the Value Chain of Animation Digital Publishing in the Context of AI  

Zhang, Tiemo (Department of Economics and Trade Sejong University)
Zhang, Mengze (Department of Economics and Trade Sejong University)
Bae, Ki-Hyung (Department of Economics and Trade Sejong University)
Publication Information
International Journal of Contents / v.15, no.4, 2019 , pp. 107-112 More about this Journal
Abstract
With the development of AI (artificial intelligence), animation digital publishing has been integrated with intellectualization. This paper adopts the theory of the global value chain, and analyzes the basic structure of the animation publishing value chain. Then focuses on the analysis of digital technology and artificial intelligence technology to play an active role in the topic selection and content customization of animation digital publishing products, optimization of publishing platforms, and user experience of publishing products. Finally, it proposes the use of artificial intelligence data analysis and deep learning technology. The purpose of this paper is to realize the upgrading of animation digital publishing, product upgrading, industrial chain upgrading, and identify some promotion methods for the value chain, such as copyright protection.
Keywords
Digital Animation Publishing; AI; Value Chain Upgrade Path;
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