Browse > Article
http://dx.doi.org/10.5392/IJoC.2019.15.2.053

The New Definition of Creative Leadership in the Communication Design Industry - Focused on the 4th Industrial Revolution  

Kim, Kyung-won (College of Design Dongseo University)
Publication Information
International Journal of Contents / v.15, no.2, 2019 , pp. 53-58 More about this Journal
Abstract
The aim of this paper is to discuss how designers lead and direct 'technology-driven society' using their creative communication skill. To this end, it is required for communication designers to take conscious steps to recognize the future direction of their profession. Despite the advancement in technology, there is a human being at the center of all design activities. From a certain point of view, contemporary communication design takes an open-ended exploration of the subject matter, rather than a finished output. The notion of creative leadership may potentially expand more in terms of improving the methodology of today's visual culture. The paper will examine creative leadership that could be proposed by the challenge of discourse upon the upcoming industrial revolution. Today, communication designers are confronted by new leadership opportunities and challenges. Some leading designers seem to focus on brand new media technologies to prepare the 4th industrial revolutions. However, communication design cannot be discussed in the medium but can be understood as a process. Top-down and bottom-up process is always a concerned about the relationship since the focus of leadership has changed. In the top-down process, the leadership has existed between 'designer and client' because designers have played their role as a problem solver. On the other hand, there is a different model of leadership between 'design and technology' based on bottom-up process, which stem from the design authorship. In this regard, the new definition of creative leadership in the $4^{th}$ industrial revolution proposes a designer as a problem-finder based on the relationship between the 'designer and the public'.
Keywords
Creative Leadership; Design Paradigm; Communication Design Industry;
Citations & Related Records
연도 인용수 순위
  • Reference
1 R. Hollis, Graphic Design: A Concise History, London: Thames & Hudson, 1994.
2 P. Ibbotson, The illusion of leadership, London: Palgrave Macmillan, 2008.
3 UNCTAD, "Creative Economy Report 2010," http://unctad. org/en/Docs/ditctab20103_en.pdf, 2010.
4 J. Newbigin, The Creative economy: an Introductory Guide, London: The British Council, 2012.
5 B. M. Bass, Leadership and performance, Newtork: Free Press, 1985.
6 J. M. Burns, Leadership, Newyork: Harper and Row, 1978.
7 P. Ibbotson and L. Darso, "Directing creativity: The art and craft of creative leadership," Journal of Management & Organization, vol. 14, no. 5, 2008, pp. 548-559.   DOI
8 ICOGRADA, "Icograda Design Education Manifesto," http://www.icod.org/database/files/library/IcogradaEducationManifesto_2011.pdf, 2011.
9 N. Potter, What is a designer: things, places, messages, 4th edn, London: Hyphen Press, 2002. (First published in 1969, London: Studio Vista)
10 R. Poynor, "The designer as author," in R. Poynor (eds.), Design without Boundaries, London: Booth-Clibborn Edition, 1998, pp. 97-101. (First published in 1992, London: Blueprint)
11 K. McCoy, "American Graphic Design Expression: The Evolution of American Typography," Design Quarterly, no. 148, The Evolution of American Typography, 1990, pp. 3-22.
12 A. Burdick, "What has writing got to do with design?," Eye, vol. 3, no. 9, 1993, pp. 4-5.
13 J. Frascara, User-centred graphic design: Mass communication and social change, London: Taylor & Francis Ltd, 1997, pp. 11-28.
14 M. Rock, "The designer as author," Eye, vol. 5, no. 20, 1996, pp. 44-53.
15 J. Barnbrook, "20Q: Jonathan Barnbrook," in Interview with Design indaba, 19 October, http://www.designindaba.com/news-snippet/20q-jonathan-barnbrook, 2010.
16 B. Bass and B. Avolio, "The implications of transactional and transformational leadership for individual, team, and organizational development. Research in Organizational Change and Development," JAI Press Inc, vol. 4, 1990, pp. 231-272.
17 AIGA, What is graphic design? A Career Guide and Education Directory, Newyork: Bloomsbury, 2012.
18 M. Rock, "Fuck contents," 2x4, https://2x4.org/ideas/2009/fuck-content/, 2009.
19 I. Noble and R. Bestley, Visual research, London: AVA Publishing, 2011.
20 S. Heller and L. Talarico, The design entrepreneur: turning graphic design into goods that sell, Gloucester: Rockport Publishers, 2008.
21 J. Howkins, The creative economy: How people make money from ideas, 3rd ed, London: Penguin Books, 2001.
22 S. McCarthy, The Designer as: Author, Producer, Activist, Entrepreneur, Curator, and Collaborator: New Models for Communicating, BIS Publishers, 2013.
23 D. Tapscott and A. Williams, Wikinomics: How Mass Collaboration Changes Everything, London: Atlantic Books, 2008.