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http://dx.doi.org/10.5392/IJoC.2016.12.3.001

Antecedents of News Consumers' Perceived Information Overload and News Consumption Pattern in the USA  

Lee, Sun Kyong (Department of Communication University of Oklahoma)
Kim, Kyun Soo (Department of Communication Chonnam National University)
Koh, Joon (School of Business Administration Chonnam National University)
Publication Information
International Journal of Contents / v.12, no.3, 2016 , pp. 1-11 More about this Journal
Abstract
This exploratory study examines the critical factors associated with news consumers' perception of information overload and news consumption patterns. An online survey was conducted with Qualtrics panels (N = 1001). The demographics and three antecedent factors of perceived information overload were considered including the frequency of news access through multiple media platforms, level of attention to news, and interest in news. Three news consumption patterns were investigated as possible consequences of perceived information overload: news avoidance, selective exposure, and willingness to pay for news. The results of hierarchical regression analyses revealed a meaningful distinction between general and news information overload. Overall, news consumers who paid more attention to news through newer media/platforms/devices perceived higher levels of information overload, were more willing to pay for the news, and often avoided news or selectively exposed themselves to certain sources of news to manage news information overload.
Keywords
Information Overload; News Overload; News Consumption; News Avoidance; Selective Exposure; Willingness to Pay;
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