[KSCI] Korea Science Citation Index Service

http://dx.doi.org/10.5392/IJoC.2013.9.1.098

United States Forces Korea's (USFK) Crisis Communication Strategies and Crisis Responses: The case of two Korean school girls' death

Cho, Seung-Ho (Department of Global Commerce, Soongsil University)

Publication Information

International Journal of Contents / v.9, no.1, 2013 , pp. 98-103 More about this Journal

Abstract

The study investigated USFK's crisis communication responding to the case of two Koran girls' death. The two girls were hit by an American tank accidently. The accident has resulted in anti-American demonstrations by a large number of South Korean. The current research attempted to see what problems USFK's crisis communication with Korean publics. Through analyzing USFK news release in Korea and Army News (ARNEWS) in America regarding the case, the study answered what crisis communication strategies USFK used and How the USFK responded to the crisis. The results showed that USFK used full apology strategy and its crisis response was immediate, but prior reputation of USFK seemed making USFK's effort fruitless.

Keywords

Crisis; Crisis Communication; USFK; Korean Public and Reputation;

Citations & Related Records

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