Browse > Article

Analyses on the Pricing Factors from a Case Study of Light Trucks  

Ling, Feng (Department of Industrial Administration Faculty of Science and Technology Tokyo University of Science)
Ojima, Yoshikazu (Department of Industrial Administration Faculty of Science and Technology Tokyo University of Science)
Suzuki, Tomomichi (Department of Industrial Administration Faculty of Science and Technology Tokyo University of Science)
Publication Information
International Journal of Quality Innovation / v.6, no.1, 2005 , pp. 35-42 More about this Journal
Abstract
The purpose of this paper is to clarify analytically the relation between the characteristics and the pricing of the products of individual manufacturers, so we can offer beneficial information for designing and developing products. Light trucks of 1 ton to 4 ton have been taken up as examples. We carried out analyses based on the information on the evaluations of the functional characteristics by surveying the specifications obtained from light truck catalogues.
Keywords
sales price; pricing factors; evaluation; multivariate analysis;
Citations & Related Records
연도 인용수 순위
  • Reference
1 T. Kosiba, M. Tanaka, 'The construction of Product Concept for the Evaluation method of soft functions' (in Japanese), Syougakuronnsann, NO.41-5, 2000
2 Ronald J. Baker, 'Value Pricing', Harcourt Professional Publishing, 1999
3 S . Mizuno, Y. Akao, 'Quality Function Development', JUSE Publishing Co., 1998
4 VE group of Sannoh University, 'New Basic of VE' (in Japanese), Sannoh University Publishing Co, 1998
5 T. Ueda, 'Marketing Pricing Strategy'(in Japanese), Yuuhikaku Publishing Co., 1999