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http://dx.doi.org/10.14400/JDC.2022.20.5.721

Art Collaboration Types and Effects of Luxury Fashion Brands -Focusing on the cases after 2019-  

Wang, Yi-Hao (Fashion Merchandise, Dankook University)
Kim, Hyun-Joo (Fashion Merchandise, Dankook University)
Youn, Ji-Young (Fashion Merchandise, Dankook University)
Publication Information
Journal of Digital Convergence / v.20, no.5, 2022 , pp. 721-731 More about this Journal
Abstract
The purpose of this study is to examine and categorize the cases of luxury fashion brands and art collaboration and find out their effects. The research method examined the theoretical background of luxury fashion brand and art collaboration and proceeded with content analysis through major cases. The research results were classified into the following two types through case analysis. The first is art collaboration for product design, and the second type is art collaboration for exhibition works. Content analysis according to type was organized from the perspective of brands and artists, respectively, and the resulting collaboration effect was finally derived. The main effects are the integration of design and art, diversification of social and cultural backgrounds, and innovative vision of expression. This study is meaningful in examining the expanded design methods and effects of luxury fashion brands through grafting artworks and presenting basic data for future fashion art collaboration design research.
Keywords
Luxury Fashion Brand; Collaboration; Art Collaboration; Fashion Design; Collaborative Effect;
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Times Cited By KSCI : 1  (Citation Analysis)
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