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http://dx.doi.org/10.14400/JDC.2022.20.5.661

Comparative Analysis of Selection Factors by Type of Medical Institution  

Yang, Jong-Hyun (Department of Health Administration, Jungwon University)
Publication Information
Journal of Digital Convergence / v.20, no.5, 2022 , pp. 661-669 More about this Journal
Abstract
The purpose of this study is to analyze the effects of selection factors, customer satisfaction, and revisiting intention of general hospital, long-term care hospital, and oriental medicine hospital. From November 1, 2019 to April 30, 2020, a survey was conducted targeting 4 general hospitals, 6 long-term care hospitals, and 3 oriental medicine hospitals. In general hospitals, long-term care hospitals, and oriental medicine hospitals, human factors and efficiency factors had a positive(+) influence on customer satisfaction. In long-term care hospitals, the higher the income, the higher the customer satisfaction, and effectiveness factor had significant positive(+) effect on revisiting intention. For oriental medicine hospitals, the external image was an important factor in customer satisfaction and revisiting intention. Based on the research results, it is expected that hospitals entering an era of competition can become useful basic data for efficient management.
Keywords
General hospital; Long-term Care Hospital; Oriental Medicine Hospital; Selection Factors; Customer Satisfaction;
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Times Cited By KSCI : 2  (Citation Analysis)
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