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http://dx.doi.org/10.14400/JDC.2022.20.5.187

A Study on Influence of Digital Literacy on Intention of Non-contact Service Continuous Use -Focusing on satisfaction and self-efficacy as a mediator variable and age as a moderating variable-  

Na, Ji-Young (Division of Contents Convergence, Ewha Wmommans University)
Publication Information
Journal of Digital Convergence / v.20, no.5, 2022 , pp. 187-195 More about this Journal
Abstract
The demand for non-contact service has increased a lot along with the development of technology and the generalization of social distancing to prevent COVID-19 spread during the pandemic. This study analyzed mediator and moderating variables between digital literacy and intention of continuous use of non-contact service were identified. The result showed that digital literacy had a significant influence on intention of continuous use of non-contact service. In particular, self-efficacy and satisfaction played a moderating role in the relation between digital literacy and intention of continuous use of non-contact service. This study is intended to contribute to expanding the base of non-contact service by verifying whether satisfaction and self-efficacy played important mediator variables in the relation between digital literacy and intention of continuous use of non-contact service
Keywords
non-contact service; digital literacy; continuous use intention; self-efficacy; satisfaction; age;
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Times Cited By KSCI : 4  (Citation Analysis)
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