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http://dx.doi.org/10.14400/JDC.2021.19.9.095

The Effect of Peer Trustworthiness on Individual Ambidexterity: Focusing on the Moderating Effect of the Market Turbulence  

Lee, Myeong-Ho (Department of Business Administration, Kumoh University of Technology University)
Publication Information
Journal of Digital Convergence / v.19, no.9, 2021 , pp. 95-103 More about this Journal
Abstract
This study analyzed the direct effect of peer trustworthiness dimensions on individual Ambidexterity, and also tested the moderating effect of market turbulence. Market turbulence reflected in this study is to refer to the degree of changes in consumer preferences and demand in the market. The research results are as follows. First, as a result of analyzing the relationship between trustworthiness dimensions and individual Ambidexterity, it was found that competence and authenticity had a significant effect on individual Ambidexterity. Second, in the relationship between trustworthiness dimensions and individual Ambidexterity, market turbulence shows a negative (-) interaction effect with ability, and a positive (+) interaction effect with integrity, thereby was analyzed to be playing a moderating role between trustworthiness dimensions and individual Ambidexterity.
Keywords
Ability; Benevolence; Integrity; Individual Ambidexterity; Market Turbulence;
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