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http://dx.doi.org/10.14400/JDC.2021.19.8.337

A study on User Experience of Monthly Magazine Subscription Service  

Choi, So-Yeong (Design Management, HongIk University, International Design School for Advanced Studies)
Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
Publication Information
Journal of Digital Convergence / v.19, no.8, 2021 , pp. 337-343 More about this Journal
Abstract
This study researched the user experience of the monthly magazine subscription service, focusing on design students and designers. The revenue of magazine industry has been declined since 2012 and some magazines stop publishing or cease to publish. That is why this studied the user experience of magazine subscription services of monthly to increase magazine sales revenue, the largest portion of whole revenue. A survey and in-depth interviews with subscribers and non-subscribers was conducted to suggest improvements for the monthly . Since this study focused on user experience of magazine subscription, it could be a future reference for studying magazine subscription service.
Keywords
Magazine; Subscription Service; User Experience; In-depth Interview; Monthly ;
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