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http://dx.doi.org/10.14400/JDC.2021.19.2.083

Co-orientation Analysis of Workers' and Managers' Perceptions on Untact Work  

Kwon, Hojung (Department of Digital Management, Korea University)
Min, Daihwan (Digital Management, Korea University)
Publication Information
Journal of Digital Convergence / v.19, no.2, 2021 , pp. 83-92 More about this Journal
Abstract
Recently many organizations have adopted 'untact' work due to social distancing caused by Coronavirus-19. To clarify some controversy about the effectiveness from 'untact' work, it is necessary to examine the cognition of organizational members. This study identified issues in 'untact' work from the literature review, analyzed the content of in-depth interviews with workers and managers experiencing 'untact' work, and compared both groups' cognition by applying the co-orientation model. Both groups pointed out the communication difficulty as the top disadvantage and showed no significant differences in job satisfaction, organizational commitment, and work-life balance. However, the two groups showed significant differences in their cognition about performance evaluation (agreement and workers' congruence) and productivity enhancement (workers' accuracy). This paper has an academic contribution in that it has focused on cognitive gaps between workers and managers, urges organizations to devise ways to reduce the gaps, and suggests future studies with quantitative approaches.
Keywords
Contactless work; Telecommuting; Work from home; Smart work; Co-orientation analysis;
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