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http://dx.doi.org/10.14400/JDC.2021.19.1.029

A Study on Consumer perception changes of online education before and after COVID-19 using text mining  

Sohn, Minsung (Dept. of Health & Care Administration)
Im, Meeja (Dept. of Business Administration)
Park, Kyunghwan (Dept. of Business Administration)
Publication Information
Journal of Digital Convergence / v.19, no.1, 2021 , pp. 29-43 More about this Journal
Abstract
Coinciding with the advent of COVID-19, online education is on the rise both domestically and globally, and has become an absolutely necessary and irreplaceable form of education. It is a very curious question what the perception of people about the suddenly growing form of education is, and how it has changed. This study investigated changes in consumers' perception of online education using big data. To this end, we divided the time into four stages: before COVID-19 (November to December 2019), after the triggering of COVID-19 (January to February 2020), right after the online classes started (March to April 2020), after experiencing some online education (May to June 2020). Then we conducted text mining, namely, keyword frequency analysis, network analysis, word cloud analysis, and sentiment analysis were performed. The implications derived as a result of the analysis can help education policy makers and educators working in the field to improve online education quality and establish its future directions.
Keywords
Online eduction; Online class; Consumer Perception; Big Data; Text Mining; COVID-19;
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Times Cited By KSCI : 2  (Citation Analysis)
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