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http://dx.doi.org/10.14400/JDC.2021.19.11.121

Collectivism's Effect on Volunteerism, A Case Study of Japanese employees  

Kang, Yoonhee (Department of International Trade, Tongmyung University)
Publication Information
Journal of Digital Convergence / v.19, no.11, 2021 , pp. 121-133 More about this Journal
Abstract
In this research, Collectivism's influence on Japanese employee's volunteerism in IT Multinational Enterpise (MNE) was investigated with empathy mediating. Previous research on Hofstede's cultural dimensions were mostly conducted at national levels. However, in this study, Yoo's Cultural value Scale (CVSCALE) was used to analyze colletivistic tenedencies at individual levels and its influence on volunteerism. A total of 220 self-administering online surveys were distributed to IT MNE employees in Tokyo, Japan for three weeks period. 160 usable surveys were collected and analyzed with SPSS 21.0. Findings indicate collectivism positively influenced volunteerism in individuals with empathy as possible antecent of volunteerism. In conclusion and application, the significance of this research lies in indicating collectivism's positive influence on volunteerism and empathy as possible antecedents of volunteerism in Japanese employees even though Japan has displayed stronger individualism than the rest of East Asian neighbors.
Keywords
Collectivism; Volunteerism; Empathy; Hofstede; Prosocial behavior;
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