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http://dx.doi.org/10.14400/JDC.2020.18.7.201

The Effect of Large Company's Corporate Social Responsibility on the Trust and Relationship Commitment of Supplier Company's Workers  

Lee, Yang-Soo (SK Energy)
Kim, Byeong-Seong (School of Business, University of Ulsan)
Kim, Hae-Ryong (School of Business, University of Ulsan)
Publication Information
Journal of Digital Convergence / v.18, no.7, 2020 , pp. 201-213 More about this Journal
Abstract
The purpose of this study is to examine the effects of large company's corporate social responsibility(CSR) on trust and relationship commitment of partner companies' members. This study is different from previous studies with respect to inclusion of safety/environment responsibility as one of CSR components and inclusion of supplier company's members as one of major stakeholders in CSR. Corporate social responsibility activities, which are independent variables, are composed of four components: economic, legal, ethical, and safety/environment responsibility. The trust is composed of the dependent variables as the parameter. For the empirical analysis, data were collected from 186 members of supplier companies of 'S' large companies. The data collected were analyzed using SPSS 21.0 and AMOS 21.0 to verify the hypothetical relationship. The results of this study are as follows. First, social responsibility activities have an effect on trust and relationship commitment, and trust has a positive effect on relationship commitment. In the relationship between social responsibility activities and relationship commitment, trust was found to play a full mediating role. Based on these results, implications were discussed in terms of theory and practice, limitations were pointed out, and some research directions for future research were also proposed.
Keywords
Corporate social responsibility; Trust; Relationship commitment; Large company; Supplier company;
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Times Cited By KSCI : 6  (Citation Analysis)
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