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http://dx.doi.org/10.14400/JDC.2020.18.7.167

Key Factors Influencing Continuance Intention toward Bike-Sharing Services in China: The Role of Perceived Value and Trust  

Hao, Xaoshui (School of Business, Yeungnam University)
Kim, Byoungsoo (School of Business, Yeungnam University)
Publication Information
Journal of Digital Convergence / v.18, no.7, 2020 , pp. 167-175 More about this Journal
Abstract
With the recent revitalization of the shared economy, bike-sharing services are gaining huge popularity in the bicycle sector. Bike-sharing services are characterized by reducing environmental pollution and borrowing bicycles at low prices. This study investigated the mechanisms for the formation of customer's continuance intention toward bike-sharing services. The theoretical framework clarified the role of perceived value and trust in enhancing customer's continuance intention. Perceived usefulness, perceived ease of use and perceived enjoyment are considered as the vital factors of enhancing perceived value and trust in a service provider. The research model was validated by data from 217 bike-sharing users in China. Both perceived value and trust in a service provider had a significant impact on user's continuance intention. However, the analysis results showed that perceived usefulness does not have a significant impact on both perceived value and trust in a service provider. Perceived ease of use and perceived enjoyment played a significant role in enhancing both perceived value and trust in a service provider. Our results are expected to provide academic and practical implications for bike-sharing services.
Keywords
Bike-Sharing; Sharing Economy; Perceived Value; Trust; Continuance Intention;
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Times Cited By KSCI : 8  (Citation Analysis)
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