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http://dx.doi.org/10.14400/JDC.2020.18.12.533

The global response to K-POP idol group's New Hanbok: The case of Black Pink Fashion  

Choi, Yeong-Hyeon (Dept. of Clothing and Textiles, Hanyang University)
Chen, Tianyi (Dept. of Clothing and Textiles, Hanyang University)
Lee, Kyu-Hye (Human-Tech Convergence Program, Dept. of Clothing and Textiles, Hanyang University)
Publication Information
Journal of Digital Convergence / v.18, no.12, 2020 , pp. 533-541 More about this Journal
Abstract
This study aims for investigating the consumers' reaction to the New Hanbok Style of K-pop idol groups. We collected YouTube videos and user comments that include 'Black Pink New Hanbok' as a keyword, applying social network analysis and sentiment analysis. First, the New Hanbok of Black Pink was designed as a mini-dress to make it easier to dance and turned out that it reinterpreted traditional elements modernly. Second, the issue about revealing costumes appeared as a keyword in domestic reactions, it did not appear in international reaction. Third, as a result of sentiment analysis, international audience viewed New Hanbok outfit more positively than domestic audience. This study is significant in that it suggests the direction to which New Hanbok should head to by investigating extensive consumers' reaction and finding out the positive and negative elements of New Hanbok.
Keywords
Korean wave; K-POP; New Hanbok; Social big data analysis; Global response;
Citations & Related Records
Times Cited By KSCI : 14  (Citation Analysis)
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