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http://dx.doi.org/10.14400/JDC.2019.17.9.361

A Study on the Visual Elements of the Mobile Game Focused on Female Gamers  

SHI, YU (Dept. of Multimedia, Graduta School of Digital Image and Contents, Dongguk Univ.)
Chung, Jean-Hun (Dept. of Multimedia, Graduta School of Digital Image and Contents, Dongguk Univ.)
Publication Information
Journal of Digital Convergence / v.17, no.9, 2019 , pp. 361-366 More about this Journal
Abstract
First quarter of 2019, 'Honour Of Kings' continued to be rank No.1 in mobile game sales. Although 'Honour Of Kings' is a game preferred by male players, it has more than 100 million female players. It can have such a large number of female players, in addition to its simplified game operation, social function, there are also included changeable characters for women's preferences. So that the 'Honour Of Kings' allows many female players to take part in. In this paper, the author chooses a skin with high preference for female players among many game consumer goods as the research object. Analysing the design elements of female player' preferences. Female players are more emotional, their favorite game characters just reflect women's longing for beautiful things. It is pointed out that the female orientation of female consumers should be taken into account in the mobile game market, which indicates the direction of visual factors for future mobile game design.
Keywords
Honour Of Kings; Female player; Mobile game; character; Female Orientation;
Citations & Related Records
Times Cited By KSCI : 3  (Citation Analysis)
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