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http://dx.doi.org/10.14400/JDC.2019.17.3.379

Analysis of The Mediating Effect of Food Quality and Price Fairness in The Relation between Servicescape and User Satisfaction - A Case Study of A University Student Cafeteria Evaluation -  

Kim, Jong-Moo (School of Communications, College of Social Science, Dankook University)
Publication Information
Journal of Digital Convergence / v.17, no.3, 2019 , pp. 379-387 More about this Journal
Abstract
This study analyzed what the Servicescape factor of the student cafeteria in university is, whether food quality and price fairness show any mediating effect in relation between Servicescape factor and user satisfaction. First, analysis shows that Servicescape factors of cafeteria for university students are 'extensity', 'cleanness', 'aesthetic' and 'agreeableness'. Second, 'cleanness and 'aesthetic' factors are found to have positive(+) influences on user satisfaction. Third, 'cleanness', 'aesthetic' factors are found to have positive(+) influences on food quality. Fourth, 'cleanness' factors of food quality shows complete mediating effect in the influential relation between Servicescape factor and user satisfaction and 'aesthetic' factors shows partial mediating effect. Fifth, significant influence was not seen in all factors of price fairness by Servicescape factors of student cafeteria in university. Sixth, price fairness was found to play no mediating role in the influential relation between Servicescape factor and user satisfaction. This study will help understand the mediating effect of food quality and price fairness in the relation between the Servicescape of student cafeteria in university and user satisfaction.
Keywords
Servicescape; Food Quality; Price Fairness; Satisfaction; Student Cafeteria;
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Times Cited By KSCI : 1  (Citation Analysis)
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