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http://dx.doi.org/10.14400/JDC.2019.17.3.371

A study on factors affecting user experience in Korean independent bookstores  

Joo, Su-Yeon (Design Management, HongIk University, International Design School for Advanced Studies)
Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
Publication Information
Journal of Digital Convergence / v.17, no.3, 2019 , pp. 371-377 More about this Journal
Abstract
This study is about finding factors affecting user experience satisfaction in Korean local bookstores which are increasing recently. Previous researches are concentrated on the aspect of supplier. However, a study for actual users is needed to help develop bookstore industry. The local bookstores were classified into independent, professional, and complex cultural bookstores. Based on the four realms of an experience by the Experience Economy, this study analyzed the experience factors through questionnaires. As a result of study, the three most significant factors influencing experience satisfaction were identified through regression analysis. It is expected that this study may help develop the local bookstores industry in the future by concentrating on the actual experience of the user and finding out the major experience factors.
Keywords
User Experience; Local Bookstores; Independent Bookstores; Regression Analysis; Customer Experience;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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