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http://dx.doi.org/10.14400/JDC.2019.17.2.453

A Study on the Risk Perception and Acceptance of Location-based SNS Service of Smartphone Users  

Yun, Sung-Uk (Institute of Culture Convergence Archiving, Chonbuk National University)
Publication Information
Journal of Digital Convergence / v.17, no.2, 2019 , pp. 453-462 More about this Journal
Abstract
This study investigates the relationship between controllability, severity, unrealistic optimism and risk perception of risk factors related to location - based SNS services for smartphone users. For this purpose, I surveyed university students who had experience using location - based SNS service. The main results are as follows. First, controllability has a statistically significant effect on unrealistic optimism. Second, Severity had a statistically significant negative impact on unrealistic optimism. Third, Controllability did not have a statistically significant effect on risk perception, Fourth, Severity did not have a statistically significant effect on perceived risk. Fifth, Unrealistic optimism had a statistically significant negative impact on perception of risk. The results of this study will contribute to the prevention of privacy incidents and the protection of smartphone users by using location - based SNS service. On the one hand, future research will need to look at the relationship between unrealistic optimism and risk prevention or coping behavior.
Keywords
Controllability; Severity; Unrealistic optimism; Risk perception; Location-based SNS service;
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Times Cited By KSCI : 2  (Citation Analysis)
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