Browse > Article
http://dx.doi.org/10.14400/JDC.2019.17.11.523

Expansion of K-Content by Global Fandom : Focusing on 'Fansub' Community of Viki  

Kim, Young-Hwan (Division of New Media, Seoul Media Institute of Technology)
Jung, Hoe-Kyung (Division of New Media, Seoul Media Institute of Technology)
Publication Information
Journal of Digital Convergence / v.17, no.11, 2019 , pp. 523-530 More about this Journal
Abstract
This study examines how global fandom for Korean dramas is formed and maintained by examining the reason and purpose of voluntarily making the subtitles of Korean drama through in-depth email interviews with foreign subtitle producers(fan subber) working on a video site called Viki.com. The research focused on Viki's fan community, which has grown into the most influential Korean Wave platform. Collective intelligence expresses in the fan community produces more than professional results and they are acting as consumers, cultural producers, and second creators of K-content. In order to continue the spread of K-content, it needs to pay more attention to the long-term strategy of global fandom combined with the fan community activities of the new media platform and network effects.
Keywords
K-Content; Global Fandom; Viki; OTT; Subtitle Creator;
Citations & Related Records
Times Cited By KSCI : 2  (Citation Analysis)
연도 인용수 순위
1 Y. H. Kim & H. K. Jung. (2016). Business Model of New Media Platform in K-Content Use. Journal of Digital Convergence, 14(10), 431-438.   DOI
2 AllthingsD.com. (2013). Exclusive: Japan's Rakuten Acquires Viki Video Site for $200 Million
3 J. S. Kang, Y. K. Kang & M. C. Kim (2012). Internet Fansubbing Culture. Korean Journal of Broadcasting, 26(1), 7-42.
4 YonHap News. (2016.11.3). "Three Broadcasters, Operating integrated Korean wave platform in Japan"
5 J. Fiske. (1992). The Cultural Economy of Fandom. In L. A. Lewis(ed.). The Adoring Audience: Fan Culture and Popular Media. London: Routledge. 30-49.
6 D. B. Shim & K. W. Noh. (2012). YouTube and Girl's Generation Fandom. The Journal of the Korea Contents Association, 12(1), 125-137.   DOI
7 H. J. Shin. (2009). Have you ever seen the Rain? And who'l stop the Rain? Inter-Asia Cultural Studies, 10(4), 507-523.   DOI
8 S. H. Son. (2012). Local Context and Global Fandom of Hallyu Consumption. Media, Gender and Culture, 10(1), 45-85.
9 H. J. Kim & D. S. Park. (2004). Online Fandom. Media, Gender and Culture, 2, 41-69.
10 C. L. Harrington & D. D. Bielby. (2007). Global fandom/global fan studies. In G. Gray, C. Sandvoss & C. L. Harrington.(Eds.). Fandom: Identities and communication in a mediated world. N.Y.: NYU Press. 179-197.
11 M. Hills. (2002). Fan cultures. London: Routledge.
12 K. S. Lee. (2012). The Transnational Consumption of Korean Television Drama and the Development of Fandom. Media, Gender and Culture, 23, 177-209.
13 H. Y. Kim & N. H. Hong. (2012). The Circulation of Global Media and the Role of Fansubbers. Media, Gender and Culture, 23, 47-77.
14 H. Jenkins. (2006). Convergence culture: Where old and new media collide. N.Y.: NYU Press.
15 H. J. Jung. (2010). A Study of Fansubs, Non-professional Subtitling on the Internet. Master's Thesis, Dong-Kok University.