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http://dx.doi.org/10.14400/JDC.2018.16.9.359

A study on user experience of Kakao Taxi  

Lee, Eun-Joo (Dept. of Digital Media Design, HongIk University, International Design School for Advanced Studies)
Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
Publication Information
Journal of Digital Convergence / v.16, no.9, 2018 , pp. 359-364 More about this Journal
Abstract
The purpose of this study is to investigate the phenomenon of users' experience of O2O transportation service - focus on the Kakao taxi. As a research method, first case study investigated characteristics of taxi app service in Korea and overseas O2O transportation service. Secondly, we conducted an in - depth interview with eight Kakao taxi users to understand the experience of using the taxi. As a result, we were able to derive two points that needed improvement. Firstly, the imbalance between supply and demand should be improved. Secondly, users should not be disadvantaged by the location disclosure. It is significant that this study suggests ways to improve domestic O2O transportation service through a taxi. It is expected that the follow up study will help improve the domestic O2O transportation service and improve the user experience.
Keywords
O2O Service; Transportation Service; Kakao Taxi; User Experience; Service Experience;
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