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http://dx.doi.org/10.14400/JDC.2018.16.8.293

Factors Affecting the Reuse of Accommodation Applications and Suggestions for Improvement for it -focusing on 'yarolga' and 'goodchoice'-  

Park, Jung-Hoon (Dept. of Digital Media Design, HongIk University, International Design School for Advanced Studies)
Kim, Seung-In (Digital Media Design, HongIk University, International Design School for Advanced Studies)
Publication Information
Journal of Digital Convergence / v.16, no.8, 2018 , pp. 293-299 More about this Journal
Abstract
The purpose of this study is to investigate the reasons for users to use accommodation applications and thefacts that affect reuse, and to suggest a design that can be used more conveniently for users. O2O services have diversified as more generations are enjoying leisure activities and the mobile market is expanding. Especially, the most important service in leisure activities is accommodation service. For the study, we surveyed about using accommodation application for 103 men and women in their 20s and 30s. Surveys shows that the main reason for users to reuse application is discounted services through events. Therefore, we will suggest anew design by collecting the inconveniences of users when using applications. We hope that the accommodation market can be expanded not only in Korea but also overseas markets by improving the services users, who use accommodation application, want though this study.
Keywords
O2O; Accommodation application; Accommdation service; Mobile service; Yanolja; Goodchoice;
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Times Cited By KSCI : 1  (Citation Analysis)
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