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http://dx.doi.org/10.14400/JDC.2018.16.7.369

A Study on the Effect of the Portrayal of Body Image of Women in Advertisement in Korea and Latin America  

Gongora Astete, Francisca Paz (Dept. of Design Management, International Design School for Advanced Studies, Hongik University)
Kim, Boyeun (Digital Media Design, International Design School for Advanced Studies, Hongik University)
Publication Information
Journal of Digital Convergence / v.16, no.7, 2018 , pp. 369-379 More about this Journal
Abstract
The current study started from the constant internal fight women usually have due to the portrayal of women in advertisement in different socio-cultural backgrounds, a comparison between Latin America and South Korea was held to find the different approaches. And also test the effects of an overwhelming movement that is looking to change history and change the perception of images of constructed beauty and unattainable physical standards called The Body Positivity Movement, using the examples of prominent brands like Dove and Victoria's Secret's advertisements and the AIDA model as the instrument. Male and female in their 30's from South Korea and Latin America have been interviewed to show the differences of opinions.
Keywords
Women Body Image; Media; Advertisement; Weight; Body Acceptance;
Citations & Related Records
Times Cited By KSCI : 1  (Citation Analysis)
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