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http://dx.doi.org/10.14400/JDC.2018.16.4.137

Examining Factors Influencing the Intention to Use Mobile Payment: Focusing on Self-Construal  

Lee, Jang-Suk (Chung-Ang University)
Sung, Dong-Kyu (Chung-Ang University)
Publication Information
Journal of Digital Convergence / v.16, no.4, 2018 , pp. 137-147 More about this Journal
Abstract
The purpose of this study was to examine the influence of variables of TAM, user characteristics variables, and perceived risk variables on the intention to use mobile payment. Through the combination of characteristics of mobile payment, this study also investigated the effect of various independent variables on the intention to use mobile payment including the moderating effect of self-construal. To verify hypotheses of this study, the hierarchical regression analysis based on responses from 188 undergraduate and graduate students was conducted. The significant findings of this study were as follows: TAM variables, user characteristics variables and perceived risk variables had positive influence on the intention to use mobile payment. Self-construal was found to moderate the effect of the perceived usefulness, perceived ease of use and subjective norm. This study may provide important implications for both academicians and practitioners.
Keywords
Mobile payment; M-payment; Fin-tech; TAM; Self-construal;
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