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http://dx.doi.org/10.14400/JDC.2018.16.2.073

A Study on the Application and the Effect of Business Culture Class Using Keller's ARCS Motivational Model  

Kim, Bu-Ja (Dept. of Global Business & Information, Seoul Christian University)
Publication Information
Journal of Digital Convergence / v.16, no.2, 2018 , pp. 73-82 More about this Journal
Abstract
The purpose of this study was to apply Keller's ARCS motivational model to the business culture lessons and to examine the effects on cultural knowledge, interest, awareness and attitude of university students. To accomplish this purpose, the teaching-learning method applying ARCS model for business culture was designed, aiming to improve all elements of learning motivation such as attention, relevance, confidence and satisfaction. The experiment was conducted with two groups as follows; one experimental group that received instruction using ARCS model and the other comparison group that received traditional lecture instruction. Both the instruction using the ARCS model and the traditional lecture instruction was effective in increasing knowledge of culture. The instruction using the ARCS model was verified to improve interest in culture, understanding of others from other cultures, motivation to create culture, perception of importance of culture, and perception of necessity of culture education. But the traditional lecture instruction did not show statistically meaningful effects on cultural interest, awareness and attitude.
Keywords
ARCS Model; Business Culture; Culture Knowledge; Cultural Interest; Cultural Awareness; Cultural Attitude;
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