1 |
C. M. Albrecht, C. Backhaus, H. Gurzki & D. M. Woisetschlager. (2013). Drivers of Brand Extension Success: What Really Matters for Luxury Brands. Psychology and Marketing, 30(8), 647-659. DOI: 10.1509/jmkg.70.2.18
DOI
|
2 |
Q. Bian & S. Forsythe. (2012). Purchase Intention for Luxury Lrands: A Cross- cultural Comparison. Journal of Business Research, 65(10), 1443-1451. DOI: 10.1016/j.jbusres.2011.10.010
DOI
|
3 |
P. Randhawa, R. J. Calantone & C. M. Voorhees. (2015). The Pursuit of Counterfeited Luxury: An Examination of the Negative Side Effects of Close Consumer-brand Connections. Journal of Business Research, 69(11), 2395-2403.
|
4 |
C. Tynan, S. McKechnie & C. Chhuon. (2010). Co-creating Value for Luxury Brands. Journal of Business Research, 63(11), 1156-1163. DOI: 10.1016/j.jbusres.2009.10.012
DOI
|
5 |
J. N. Kapferer & V. Bastien. (2009). The Specificity of Luxury Management: Turning Marketing Upside Down. Journal of Brand Management, 16(5-6), 311-322. DOI: 10.1057/bm.2008.51
DOI
|
6 |
I. Phau & G. Prendergast. (2001). Consuming Luxury Brands: The Relevance of the Rarity Principle. Journal of Brand Management, 8(2), 122-137. DOI: 10.1057/palgrave.bm.2540013
DOI
|
7 |
H. Moon & D. E. Sprott. (2016). Ingredient Branding for a Luxury Brand: The Role of Brand and Product Fit. Journal of Business Research, 69(12), 5768-5774. DOI: 10.1016/j.jbusres.2016.04.173
DOI
|
8 |
P. E. Green, Y. Wind & A. K. Jain. (1972). Preference Measurement of Item Collections. Journal of Marketing Research, 9(4), 371-377. DOI: 10.2307/3149298
DOI
|
9 |
A. S. Mattila & J. Wirtz. (2001). Congruency of Scent and Music as a Driver of In-store Evaluations and Behavior. Journal of Retailing, 77(2), 273-289. DOI: 10.1016/S0022-4359(01)00042-2
DOI
|
10 |
F. Yalch. (1991). Memory in a Jingle Jungle: Music as a Mnemonic Device in Communicating Advertising Slogans. Journal of Applied Psychology, 76(2), 268-275. DOI: 10.1037/0021-9010.76.2.268
DOI
|
11 |
C. II, Bruner. (1990). Music, Mood, and Marketing. Journal of Marketing, 54(4), 94-104. DOI: 10.2307/1251762
DOI
|
12 |
D. S. Dunbar. (1990). Music and Advertising. International Journal of Advertising, 9(3), 197-203. DOI: 10.1080/02650487.1990.11107148
DOI
|
13 |
D. J. MacInnis & C. W. Park. (1991). The Differential Role of Characteristics of Music on High- and Low- Involvement Consumers' Processing of Ads. Journal of Consumer Research, 18(2), 161-173. DOI: 10.1086/209249
DOI
|
14 |
D. Min. (2016), The Effect of Emotional Congruency in Advertising Music on Memory. Korean Management Research, 45(4), 1309-1337. DOI: 10.17287/kmr.2016.45.4.1309
DOI
|
15 |
D. MacCannell. (1978). Public Places and Private Spaces: The Psychology of Work, Play, and Living Environments. Albert Mehrabian. American Journal of Sociology, 83(4), 1060-1062. DOI: 10.1086/226666
DOI
|
16 |
R. E. Radocy & J. D. Boyle. (2003). Psychological Foundations of Musical Behavior, 4th ed. Springfield, Illinois: Charles C. Thomas Publisher, Ltd. ISBN- 13: 978-0398088033
|
17 |
C. L. Krumhansl. (1990). Melodic Structure: Theoretical and Empirical Descriptions, in Music, Language, Speech, and Brain, Johan Sundberg, Lennart Nord, and Rolf Carlson, ed. London: MacMillan. DOI: 10.1007/978-1-349-12670-5_25
|
18 |
D. Min. (2016). The Effect of Psychological Disposition on Omni-Channel Shopping in the Age of Digital Convergene: Focusing on Extraversion- Introversion and Variety-Seeking Tendency. Journal of Digital Convergence, 14(1), 91-97. DOI: 10.14400/JDC.2016.14.1.91
DOI
|
19 |
E. Ko & C. M. Megehee. (2012). Fashion Marketing of Luxury Brands: Recent Research Issues and Contributions. Journal of Business Research, 65(10), 1395-1398. DOI: 10.1016/j.jbusres.2011.10.004
DOI
|
20 |
Deloitte. (2018). https://www2.deloitte.com
|
21 |
D. Min. (2016). The Influences of Charity and Negative on Purchase Intention toward Counterfeit Products Perception of Production on Purchase Intent toward Luxury brand: Focusing on the Mediating Effect of Guilt Reduction. Journal of Digital Convergence, 14(6), 85-91. DOI : 10.14400/JDC.2016.14.6.85
DOI
|
22 |
A. J. Kim & E. Ko. (2012). Do Social Media Marketing Activities Enhance Customer Equity? An Empirical Study of Luxury Fashion Brand. Journal of Business Research, 65(10), 1480-1486. DOI: 10.1016/j.jbusres.2011.10.014
DOI
|