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http://dx.doi.org/10.14400/JDC.2017.15.5.13

A Study of Policy Direction on O2O industry developing  

Kim, Hee Yeong (Korea Institute of Digital Convergence)
Song, Seongryong (Linkto Inc.)
Publication Information
Journal of Digital Convergence / v.15, no.5, 2017 , pp. 13-25 More about this Journal
Abstract
The purpose of this study is to suggest the direction of O2O industry policy for solving the conflict problems with the traditional industry stakeholder and for enhancing the regulations as new industry development is inevitable. We make use of TAIDA that is one of scenario methods to accomplish the purpose and suggest the direction of policy. First, it is needed to prepare directly by government the environment that new business models are able to emerge easily with various consulting services and information supports like public system servers and IT infra, it is practical support policy. Second, positive legal application for new business and making the law for new business are needed in legal issues situation as soon as possible. Third, the conflicts with old and new industry would be managed to the direction of "predictable" progressively. Incongruity among laws, safety and security problems, and the conflict of stakeholder are urgent. Because of the limit in this study, it is expected that O2O industry is categorized in detail aligned to the characteristics and that new policies along to the separate industry areas are developed by the following study.
Keywords
O2O; online to offline; e-commerce; sharing economy; ICT; TAIDA;
Citations & Related Records
Times Cited By KSCI : 7  (Citation Analysis)
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